Improving call quality

How to improve call quality by checking goal, script, knowledge and objection rules, learning from conversation results and using recommendations.

Last reviewed: 2026-07-22

Improving call quality

The quality of a conversation depends heavily on how well you have configured your campaign. A clear goal, a clean script and well-maintained knowledge are the basis of good conversations. This article summarizes how to improve call quality in a targeted way.

Check the fundamentals

  • Campaign goal: Is the goal clearly and realistically formulated?
  • Script: Is the thread clear and the opening short?
  • Knowledge: Is the content current, clear and free of contradictions?
  • Objection rules: Do the rules cover the most common objections?
  • Result fields: Do the fields capture exactly the relevant results?

How to create high-quality content is described in creating good knowledge content.

Learn from conversation results

Review the documented conversations regularly. Transcripts, summaries and objection categories show where conversations stall. Frequent questions point to gaps in the knowledge. Frequent objections point to missing objection rules.

Refine in a targeted way

  1. Add missing information to the knowledge.
  2. Refine the script where drop-offs are common.
  3. Extend the objection rules with recurring objections.
  4. Check whether the campaign goal remains realistic.

Use AI-powered recommendations

In the Pro, Power and Enterprise plans, AI-powered recommendations are available that suggest improvements based on the conversation data. You review and apply them manually. Details are described in AI-powered recommendations.

Hinweis: Improvements only take effect for new campaigns or new campaign runs, because the settings are versioned at campaign start.

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