Creating lead lists

Creating lead lists

A lead list groups the contacts you want to call in a campaign. It is the link between your contact base and a specific campaign.

What lead lists are for

• They group contacts thematically or organizationally.
• They form the basis for assigning leads to a campaign.
• They help you keep different target groups cleanly separated.

A contact can appear in several lead lists. The list references the contacts without duplicating them.

Creating a lead list

1. Open the lead lists area and start creating a new list.
2. Give it a meaningful name that makes the target group recognizable.
3. Save the list.
4. Then add contacts.

How to add contacts is described in adding contacts to a lead list.

From the list to the campaign

Once a lead list contains contacts, you can assign it to a campaign. Only then do the contacts become callable leads. See assigning leads to a campaign.

Hinweis: A clear naming scheme, for example by target group or time period, makes it easier to pick the right list for a campaign later.

Common questions

How many lead lists can I create?

This article does not state a fixed upper limit for lead lists. Focus instead on a clear structure so you can assign the right list to a campaign.

Can a contact appear in several lists?

Yes. The list references the contacts without duplicating them. The same contact can therefore be used in several lead lists and campaigns.

How should I name lead lists?

A consistent scheme, for example by target group, region or time period, makes later selection easier and prevents mix-ups.

Related topics

• Adding contacts to a lead list
• Assigning leads to a campaign